Best Buy: Asus Transformer / iPad Ads

I can not explain the ads that have appeared in Best Buy, where iPad is glued to the keyboard with tape, and in addition to a Asus Transformer, hinged exactly the same but instead of tape. What do you mean by that? What has been copied iPad? Or that your tablet is better because it has a keyboard attached, rather than having bluetooth as the iPad?
Asus Transformer Ads